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Web 2.0: Making its way into the midmarket

DATE: 16 Sep 2008

Web 2.0 is growing increasingly popular across the board -- but what are the business benefits? Gil Yehuda, senior analyst at Forrester Research Inc., shines some light on the different aspects of Web 2.0 and how it incorporates into the midmarket.

Video Highlights

What are the benefits to a midmarket business? 1:47
What is the benefit of blogging for a midmarket organization? 3:06
What concerns do companies have for Web 2.0 technologies? 5:10
What Web 2.0 security issues should companies be aware of? 7:24
Is it time for midmarket companies to embrace Web 2.0? 10:02

Read the full transcript.


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