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Nine steps for successful CRM implementation: Check IT List

Laurie McCabe, Contributor
02.24.2005
Rating: -3.93- (out of 5)

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Customer relationship management, or CRM, may seem somewhat like alphabet soup to many small- and medium-sized businesses (SMB). The variety of CRM options (and acronyms that come with sales, customer service and marketing terms) can make decision-making quite difficult for SMBs when it come

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CRM doesn't have to be difficult. Here are some key guidelines to follow before you implement CRM at your company.

Laurie McCabe is vice president of SMB business solutions at Access Markets International (AMI) Partners Inc. in New York.

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