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The SearchSMB 50: Return on IT investments
Consumer Discretionary

This category covers products and services that consumers buy with their discretionary cash. Categories include landscape and real estate to racetracks and pet medicines.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Griffin Land & Nurseries Inc.
Reshape suburban landscape; real estate operations
1,201%
$19.69
$1.64
$7,100
$41.18
231
Sonic Corp.
Brings 1950's dining experience to your car
830%
$38.42
$4.63
$15,180
$536.45
305
Beasley Broadcast Group Inc.
Owns 41 radio stations in 10 markets
356%
$19.99
$5.62
$8,314
$122.21
676
Speedway Motorsports Inc.
Owns seven racetracks
241%
$20.89
$8.67
$12,058
$446.52
719
PetMed Express Inc.
Prescription, nonprescription meds for cats, dogs
214%
$5.19
$2.42
$17,286
$108.36
140

Consumer Staples

This category primarily covers food, groceries, coffees and the delivery systems for both.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Alico Inc.
Breeds cattle; grows citrus and sugarcane
610%
$6.83
$1.12
$7,517
$52.06
149
Hansen Natural Corp.
Makes "alternative" sodas, juices and teas
495%
$15.43
$3.12
$15,220
$180.34
205
Pizza Inn Inc.
Franchises pizza parlors in U.S. and worldwide
142%
$1.78
$1.25
$8,278
$60.21
151
Sterling Sugars Inc.
Processes sugarcane
108%
$0.85
$0.79
$4,202
$36.98
188
Green Mountain Coffee Roasters Inc.
Roasts over 40 varieties of Arabica coffee
69%
$3.54
$5.10
$8,388
$137.44
608

Energy

This category includes oil, gas and other energy sources and the services and equipment needed to deliver them.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Vintage Petroleum Inc.
Specializes in buying oil and gas properties
6,284%
$268.94
$4.28
$6,248
$778.18
685
KCS Energy Inc.
Oil and gas exploration and production
3,644%
$77.25
$2.12
$15,940
$217.29
133
Encore Acquisition Co.
Independent oil and natural gas company
2,844%
$40.38
$1.42
$8,659
$298.53
164
Berry Petroleum Co.
Buys properties with heavy crude oil reserves
2,638%
$49.85
$1.89
$12,038
$274.95
157
Houston Exploration Co.
Onshore and offshore gas and oil exploration
2,469%
$89.38
$3.62
$23,355
$650.44
155

Financials

This category includes banking, brokerage and other money-management services.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
FirstCity Financial Corp.
Buys, manages, sells portfolios of loans, etc.
1,514%
$56.00
$3.70
$15,612
$36.05
237
American Capital Strategies Ltd.
Invests in middle-market companies
1,408%
$87.30
$6.20
$32,461
$336.08
191
Community Bank Shares of Indiana Inc.
Regional bank
1,076%
$24.64
$2.29
$12,514
$31.06
183
Greenhill & Co. Inc.
Investment bank
653%
$29.58
$4.53
$35,669
$151.85
127
United Online Inc.
Internet service provider
513%
$77.78
$15.16
$20,431
$448.62
742

Health Care

This category covers medical equipment and services, drugs and pharmaceutical supplies.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Eon Labs Inc.
Maker of generic drugs
944%
$75.86
$8.04
$14,917
$430.96
539
Abaxis Inc.
Maker of blood analyzers
678%
$16.28
$2.40
$13,559
$52.76
177
eResearch Technology Inc.
Offers software and consulting services for clinical trials
537%
$20.74
$3.86
$11,221
$109.39
344
Endo Pharmaceuticals Holdings Inc.
Specializes in products for pain management
417%
$89.59
$21.47
$39,107
$615.10
549
Kos Pharmaceuticals Inc.
Develops cardiovascular and respiratory drugs
397%
$88.10
$22.19
$21,073
$497.10
1,053

Industrials

This category includes goods and services related to industrial production, from machinery to package services.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Sigmatel Inc.
Designs mixed-signal and integrated circuits
2,304%
$36.18
$1.57
$6,597
$194.81
238
United Capital Corp.
Invests in and manages real estate properties
1,415%
$23.77
$1.68
$7,000
$59.06
240
Shuffle Master Inc.
Sells card-shuffling devices for casino security
980%
$22.53
$2.30
$9,350
$84.78
246
Marvel Enterprises Inc.
Lends characters to toy development, publishing
901%
$59.85
$6.64
$28,870
$513.47
230
Morton Industrial Group Inc.
Makes metal components and subassemblies
698%
$13.40
$1.92
$1,444
$185.47
1,330

Information Technology and Telecommunications

This category includes information technology companies that make computers and computer components as well as software and systems integration/programming services.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
MicroStrategy Inc.
BI platform for databases
874%
$128.06
$14.65
$15,503
$231.21
945
Infocrossing Inc.
Provides a variety of outsourced/outsourcing IT services
648%
$20.75
$3.20
$5,850
$104.95
547
Integrated Circuit Systems Inc.
Specialized mixed-signal integrated circuits
465%
$33.33
$7.17
$13,132
$272.14
546
Arbitron Inc.
Provider of radio station audience ratings
420%
$56.92
$13.54
$14,575
$296.55
929
iMergent Inc.
Software, e-commerce services for SMBs
419%
$13.02
$3.11
$20,872
$81.03
149

Legal and Insurance

This category includes insurance companies as well as companies that provide legal services.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Triad Guaranty Inc.
Sells private mortgage insurance
947%
$16.48
$1.74
$7,733
$161.27
225
American Equity Investment Life Holding Co.
Fixed rate, index and variable annuities
933%
$16.70
$1.79
$7,783
$468.40
230
Kansas City Life Insurance Co.
Sells life insurance and annuities
932%
$62.81
$6.74
$12,344
$373.10
546
Alfa Corp.
Insurance
681%
$32.34
$4.75
$9,734
$660.37
488
RLI Corp.
Speciality property and casualty insurance
472%
$22.83
$4.84
$8,203
$584.20
590

Materials

This category includes basic materials used in products, including metals, paper, wood and plastics and the industries that manufacture and refine them.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Terra Nitrogen Co., L.P.
Plant makes urea ammonium nitrate solution
2,218%
$35.93
$1.62
$9,474
$419.64
171
Bairnco Corp.
Engineered materials and components
306%
$25.37
$8.28
$10,575
$165.50
783
American Vanguard Corp.
Chemicals for protecting animals, crops, people
282%
$8.34
$2.96
$12,926
$150.86
229
WD-40 Co.
Petroleum-based product used in U.S. homes
208%
$16.12
$7.75
$34,910
$242.47
222
United States Lime & Minerals Inc.
Operates limestone and lime plants in U.S.
153%
$1.84
$1.20
$5,687
$55.68
211

Transportation and Auto and Vehicle Manufacturing

This category includes companies that manufacture, sell and operate transportation vehicles.
ABOUT THIS TABLE
COMPANY
ROITTM=
EVA / IT
SPENDING1
EVA
(in millions)
ESTIMATED TOTAL IT
SPENDING1
(in millions)
ESTIMATED IT
SPENDING1 /
EMPLOYEE
REVENUE
(in millions)
EMPLOYEES
Patriot Transportation Holding Inc.
Transports liquid and dry bulk commodities
412%
$15.11
$3.67
$4,042
$115.79
908
Florida East Coast Industries Inc.
Hauls crushed stone, motor vehicles
397%
$31.78
$8.01
$9,051
$378.19
885
Ambassadors Group Inc.
Travel programs for students and professionals
344%
$10.42
$3.03
$17,022
$51.82
178
Marine Products Corp.
Maker of pleasure boats
209%
$15.12
$7.23
$6,025
$252.42
1,200
Great Lakes Aviation Ltd.
Regional carrier of passenger and cargo services
139%
$6.50
$4.69
$7,492
$76.35
755
Updated as of 5/16/2005 (data feed from 5/12/05) Revenue greater than $30 million and less than $1 billion; employees greater than 100 and less than 1,000
Eliminated companies without a reported Beta and companies with reporting date prior to 1/1/04
Eliminated companies with out of range IT spend/employee (i.e. those greater than $50,000)
1For a detailed explanation, click here.

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