COMPANY: Professional Association of Diving Instructors, Rancho Santa Margarita, Calif.
ANNUAL REVENUE: $70 million
INDUSTRY SECTOR: Education/recreation
TIME IN JOB: Five years
BEST ADVICE EVER RECEIVED: Integrity is what you do when no one is looking.
FROM WHOM: A fortune cookie
WORST JOB EVER HAD: A swimming instructor. Teaching 2-year-olds how to swim when they couldn't keep their orange juice down was a challenge.
BEST CAREER MOVE: Getting my MBA with a focus on IT. It helped solidify that I was serious about this career.
IF YOU WEREN'T A CIO, WHAT WOULD YOU BE DOING: I would have gotten a Ph.D. in sports medicine and would do something in the health industry.
BEST TECHNOLOGY DECISION: Implementing a CRM system called E-synergy from Exact Software because it allows us as a global company to have one place to go for all our information.
LAST BUSINESS BOOK YOU READ: Ideas Are Free by Alan G. Robinson and Dean M. Schroeder
FAVORITE PASTIME: Swimming
TECHNOLOGY YOU COULDN'T LIVE WITHOUT: An iPod. I can't clean my house without it.
Megan Santosus, a former senior editor at CIO Decisions, is now a features editor for SearchDataCenter.com. Write to her at email@example.com.
This was first published in September 2006