Doing all that with integrity, honesty and decent behavior is what psychologists Rick Brandon and Marty Seldman spell out in Survival of the Savvy. They keep the psychobabble to a minimum as they supply examples and how-to scenarios in chapters such as "Ethical Lobbying," "Know the Corporate Buzz" and "Address Hidden Agendas." Particularly useful is their advice on how to assess your own political style -- and then put it to better use. (Free Press , $26, 320 pages)
This was first published in May 2005