IT Purchasing Survey: Customer Loyalty Matters

IT Purchasing Survey: Customer Loyalty Matters

Based on feedback from 3,469 respondents in the U.S. with influence or decision-making authority regarding their organizations' IT purchases, research firm Walker Information Inc. identified which software and hardware sectors enjoy the highest rates of true customer loyalty -- or customers who report positive experiences with the technology. Here are some of its loyalty ratings:

This was first published in October 2005