|
|
||||||||||||||||||||
| Home > CIO Decisions Magazine Archives > M&A Power Play: Business Strategy Experience Can Save Your CIO Job | |
| CIO Decisions Magazine Archives |
|
||
|
|
|||||||||||||||||||||||||||||||||||
|
Strategic Vantage Point Regardless of which side of the acquisition they are on, CIOs who've been involved in business strategy stand the best chance of success. As strategists who touch virtually every business unit, they're likely to be brought in on the ground floor when merger or acquisition talks begin. "Successful acquisition institutions tend to be those organizations that bring the CIO into the decision-making process," says Mark Silverman, managing partner with the banking strategy consulting practice of IBM Business Consulting Services. That, in turn, can help CIOs carve out high-level jobs in the newly merged organization, says Robert Mack, an analyst at Stamford, Conn.-based research firm Gartner Inc. "To the degree that a CIO has solid business experience, he has a good chance of surviving and becoming part of the larger organization," Mack says. When $808 million data storage company Quantum Corp. in San Jose, Calif., bought $225 million tape vendor Certance LLC of Costa Mesa, Calif., last January, Certance CIO Dave Carlson hoped his business knowledge would help him hang on to his job. Carlson's long career as an IT executive included a stint as CIO of Kmart, so he felt confident that he could find another job if things didn't work out. But he liked the looks of the new company and wanted to stay. Carlson and Quantum CIO Scott McIntyre were both considered for the top IT job by Quantum's chief operating officer. During the three-week process of choosing a new CIO, Carlson and McIntyre met for about a dozen hours a week, often over dinner, to map out an integration plan. They became friends. As integration efforts got under way, it was still unclear who would win the CIO title. CIOs of acquired companies are underdogs, and indeed in this case, it was McIntyre who got the call from Quantum's COO at home one night, telling him that he'd be the new CIO. But Carlson didn't draw the short straw. McIntyre let his vice president of applications go in order to give Carlson that position, one that he describes as co-CIO. McIntyre lauds Carlson's compatible skills, openness and ambition about the prospects for the new company. But it was his deep knowledge of the business model and strong relationships with business unit leaders and McIntyre that won Carlson the new post. "The deciding factor was Dave's business-side relationships," says McIntyre. "I know if I walk into the office of one of the new division heads [from Certance], that Dave has a relationship there." Integration Heroics Of course, not every company treats IT as integral to the business. Organizations that use CIOs merely as IT caretakers usually dismiss them as commodities in an M&A situation. "Too often CIOs are not brought into the acquisition process until the formal announcement," says Kathy Burkle, principal of San Ramon, Calif.-based Mergers, Acquisitions & Divestments Information Technology Consultants. "They are told that it doesn't really have much to do with IT." "In those companies where the CIO does not have a seat at the [executive] table, he or she has to deal with the acquisition in a reactionary mode," notes Gerry McNamara, senior partner at Chicago-based IT recruiting firm Heidrick and Struggles International Inc. Once the deal goes through, however, systems integration affords senior IT execs the chance to prove their mettle -- and possibly save their jobs. The stakes are high for midmarket companies because, when handled poorly, integration can add significant costs to an acquisition. For example, some deals stipulate that IT systems be moved by a certain date, or penalties may result. Compliance issues may also surface once integration begins. And CIOs must make hard choices about how to align the integrated technologies with new business goals. Patient Care Inc., a $110 million West Orange, N.J., home health care organization that has acquired two companies in the past 18 months, starts its process by reviewing what each system offers. "All of the IT systems are evaluated in terms of what it means to the business," says CIO Martin Howard. "If the financial systems are inadequate, or we don't like a certain technology, the question is, what are the costs to fix it?" The organizations that Patient Care acquires are usually units of hospitals or large health care systems. Howard's job is to extract data and useful systems from the larger organization. He's found that hosted software gives him a leg up when it comes to integration. "When we roll out new software, we just send out the URL and don't worry about the platform or the LAN architecture or if they use a different version of Windows," he says. "We don't have to install software." While technical challenges differ, one common element across all successful integration efforts is strong communication. When organizations define technical terms differently, when metrics must be chosen, when IT strategy must earn buy-in from business unit leaders, it is the CIO who must bring everyone together to hammer out the answers. "The real art and value in a CIO is being able to help people describe how they want the business to work and bringing them together across cultures," says J.M. Huber's Coughlin. "That is the real secret to pulling off a successful integration." Kim Perdikou, CIO of $700 million Juniper Networks Inc., makes it a priority to talk with every member of the IT staff during an acquisition. In 2002, Sunnyvale, Calif.-based Juniper acquired Unisphere Networks Inc., a division of Siemens AG. Last year it acquired $245 million Netscreen Technologies Inc. In each case, Perdikou spent the first 30 days meeting with IT staffers, asking what their biggest challenges were, where they wanted to be in four years and what they would do if they were CIO. This allowed her to connect with everyone in the organization and also to learn about the new IT systems. "I gain insight into what challenges they have, and where the pain is in their solutions," Perdikou says. CP Kelco's Young says her communication skills helped her in a sticky situation. She was aware her company was up for sale two weeks before it was announced, and she was in the awkward position of having to head off a pending deal with an integration partner without tipping off her staff. Many staff were angry when she canceled the deal, and then felt betrayed when they later found out why. Once the sale was announced, she did her best to be open with her staff and encouraged them to stay. "I try to be as honest as I possibly can and tell them everything that I know," she says. (Some staff did leave immediately, but more decided to stay.) Poor communication skills can certainly sabotage a CIO's best efforts, like when a CIO jumps into an integration plan without fully understanding the new business' priorities, says Burkle. "The biggest mistake CIOs can make in their valiant effort to be proactive and manage costs is to jump the gun without being fully aligned," she says. That can lead to costly integration efforts that head off in the wrong direction or new technology choices that don't support the merged organization's business goals.
'); // --> |
|||||||||||||||||||||||||||||||||
| About Us | Contact Us | For Advertisers | For Business Partners | Site Index | RSS |
|
|
|
|||||||