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Strategy: The case for green IT

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Sole Technology CIO leads environmental change

21 Mar 2008 | SearchCIO-Midmarket.com

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George Bock has it made when it comes to green IT. As vice president of IT at Lake Forest, Calif.-based Sole Technology Inc., Bock is leading the environmental charge in a shoe and clothing company known for its planet-conscious way of doing business.

George Bock
George Bock

So stroll into the company's headquarters -- beneath the solar panels and past the waterless urinals -- and you'll find an IT department focused on recycling, consolidating servers, measuring energy efficiency and looking to its staff for innovative conservation ideas.

While aiming to be carbon-neutral by 2020, Sole Technology continues to produce popular skateboard shoe brands like etnies and Emerica.

Listen in as SearchCIO-Midmarket.com news writer Zach Church talks with Bock about the high points -- both ethically and financially -- of going green.

Let us know what you think about the podcast; email: Zach Church, News Writer

Use the Flash player above or click on the MP3 link below to listen on your PC or download to your favorite portable media player.

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