Top 5 Tech Advice

CRM strategies for SMBs

Keeping your customers happy is job No. 1. With customer relationship management (CRM) software, luckily, that job can become a lot easier. Here we present our top five CRM tips for SMBs.

1. CRM: Ten questions to consider before buying
CRM is a big investment. Consider these strategic and technical questions before you take the plunge.
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2. CRM suites suit SMBs
While a CRM system can make keeping track of customer and sales-related data a much easier proposition, finding one that's both scalable and affordable is no easy task for SMBs.
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3. CRM heeds to SMB call
CRM buyers at SMBs have long waited for CRM technology to mature and for prices to fall. Alas, CRM is here.
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4. Nine steps for successful CRM implementation: Check IT List
AMI Partners consultant Laurie McCabe provides a nine-step guide for successful CRM implementations.
Read the full tip here

5. Web-based customer self-service: SMB Buying Decisions
Web-based customer self-service offers better insight into what customers want while saving SMBs a lot of time and money.
Read the full tip here

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This was first published in October 2007

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