Yammer is a private microblogging and
collaboration platform for enterprise social
networking.
Unlike public social media platforms such as Twitter,Yammer only allows members to
connect with other members who belong to the same email domain. This unique feature provides
corporate employees with the ability to communicate privately, using a graphical user interface (GUI) that resembles Facebook.
Yammer was launched in September 2008 as a microblogging platform. It was purchased by
Microsoft in June 2012 for $1.2 billion and is expected to be integrated with Sharepoint
services. Currently, Yammer offers freemium membership, providing
optional upgrades for a fee. The premium version, which comes with a small per-user license fee,
includes features such as Twitter
integration, private and public groups.
Contributor(s): Wendy Schuchart
This was last updated in June 2012
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