Definition

FUD (Fear, Uncertainty, and Doubt)

FUD (Fear, Uncertainty, and Doubt) is the term for any strategy intended to make a company's customers insecure about future product plans with the purpose of discouraging them from adopting competitors' products. For example, "You can try using X instead of our product, but you may lose all your data."

Related glossary terms: Dolby Digital, Rear Admiral Grace Murray Hopper, HCI (human-computer interaction), Earth's mean radius, GUID (global unique identifier), HDTV (high definition television), Direct Memory Access (DMA), FOLED (flexible organic light emitting device), FIFO (first-in, first-out), I2C bus (Inter-IC bus)

This was last updated in April 2005

Posted by: Margaret Rouse

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