What is FUD (Fear, Uncertainty, and Doubt)? - Definition from Whatis.com

Definition

FUD (Fear, Uncertainty, and Doubt)

FUD (Fear, Uncertainty, and Doubt) is the term for any strategy intended to make a company's customers insecure about future product plans with the purpose of discouraging them from adopting competitors' products. For example, "You can try using X instead of our product, but you may lose all your data."

This was last updated in November 1999

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